Michael Carter, Digital Product Designer

Execution is the job. Everything else is theory.

Execution is the job. Everything else is theory.

An operations excellence hustler who works with 3PLs and supply chain operators navigating the messy middle of growth. Industrial engineer by training. Floor operator by instinct.


Founder & CEO | Leanafy & Kurieta

An operations excellence hustler who works with 3PLs and supply chain operators navigating the messy middle of growth. Industrial engineer by training. Floor operator by instinct.


Founder & CEO | Leanafy & Kurieta

"This story didn't start in a boardroom.
It started where most operators start"

"This story didn't start in a boardroom.
It started where most operators start"

150 Copies Gone in 1.5 Days!

150 Copies Gone in 1.5 Days!

150 Copies Gone in 1.5 Days!

Author of

Author of

Author of

Execution
under
Pressure

Execution under Pressure

The Hidden Reasons Why
3PLs Stop Growing

The Hidden Reasons Why 3PLs Stop Growing

The Hidden Reasons
Why 3PLs Stop Growing

"Your operation isn't failing because your team isn't trying hard enough. It's failing because trying harder is the only plan you have."

"Your operation isn't failing because your team isn't trying hard enough. It's failing because trying harder is the only plan you have."

"Your operation isn't failing because your team isn't trying hard enough. It's failing because trying harder is the only plan you have."

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Be a part of the no-nonsense, real time Conversations with 3PL and Supply Chain Leaders across the US

Be a part of the no-nonsense, real time Conversations with 3PL and Supply Chain Leaders across the US

Be a part of the no-nonsense, real time Conversations with 3PL and Supply Chain Leaders across the US

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Get In Touch

Kind Words From Our Readers

Kind Words From
Our Readers

Rounded out April by finishing Execution Under Pressure by Vikrant Neb. Really enjoyed Vikrant and the way he approached his book. Wrote very well, more like a conversation and very objective. Would definitely recommend!

Aaron Hatfield

Sales Director, Avrist

Just finished it. Vikrant nailed it. The observations cut deeper than any prescription would have. ‘Improvement deferral is not a character flaw. It’s a cognitive bias.’ That one stayed with me. Vikrant isn’t writing from theory. He’s writing from inside the operation.

Mark Hiddleson

Author of Too of Pizza

I wasn’t expecting it to be so impactful. When somebody can truly identify with you, that’s when a book becomes something special. And that’s exactly what happened with me the book was excellent. When you read a story and you say, ‘Holy smokes, I’m going through that exact same thing,’ and then turn the page and think, ‘Oh my God, I’m going through this too that’s when you know the author has lived it, not just written about it

Stephen Siegel

President & COO, Freeway Logistics

Just wow. As an industry leader in the 3PL space, this book opened my eyes. Execution Under Pressure doesn’t feel like a textbook. The operational insights are incredibly relevant, but what stood out most was the leadership perspective. It was a real eye-opener for me. One of the best books I’ve read in a long time.

Joseph Gilbert

Gilbert International

“So far, I’ve read only three chapters of the book over a glass of wine, and I can already tell how engaging it is. It tells a simple yet powerful story that applies across different industries, not just 3PLs. In fact, I found myself reflecting on situations where I had fallen into some of the exact traps described, including one I’m currently dealing with. I truly believe I can resolve it now, having read this book. ”

Kelly

Warehouse Owner. California

“If anyone is stuck in the day-to-day chaos of running operations, this book will open your eyes. Loved reading it.”

Scott Willis

Director of Business Service, Indiana Secretary of State

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© 2026 Kurieta. All Rights Reserved.