Michael Carter, Digital Product Designer

Execution is the job. Everything else is theory.

An operations excellence hustler who works with 3PLs and supply chain operators navigating the messy middle of growth. Industrial engineer by training. Floor operator by instinct.


Founder & CEO | Leanafy & Kurieta

"This story didn't start in a boardroom.
It started where most operators start"

"This story didn't start in a boardroom.
It started where most operators start"

150 Copies Gone in 1.5 Days!

150 Copies Gone in 1.5 Days!

Author of

Execution
under
Pressure

Execution
under
Pressure

Execution under Pressure

The Hidden Reasons Why
3PLs Stop Growing

The Hidden Reasons Why 3PLs Stop Growing

The Hidden Reasons Why 3PLs Stop Growing

"Your operation isn't failing because your team isn't trying hard enough. It's failing because trying harder is the only plan you have."

"Your operation isn't failing because your team isn't trying hard enough. It's failing because trying harder is the only plan you have."

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Be a part of the no-nonsense, real time Conversations with 3PL and Supply Chain Leaders across the US

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Be a part of the no-nonsense, real time Conversations with 3PL and Supply Chain Leaders across the US

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Kind Words From Our Readers

Kind Words From Our Readers

Kind Words From Our Readers

“If anyone is stuck in the day-to-day chaos of running operations, this book will open your eyes. Loved reading it.”

Scott Willis

Director of Business Service, Indiana Secretary of State

“Loved the book! Oh wow does it resonate."

Stephen Siegel

President & COO, Freeway Logistics

“So far, I’ve read only three chapters of the book over a glass of wine, and I can already tell how engaging it is. It tells a simple yet powerful story that applies across different industries, not just 3PLs. In fact, I found myself reflecting on situations where I had fallen into some of the exact traps described, including one I’m currently dealing with. I truly believe I can resolve it now, having read this book. ”

Kelly

Warehouse Owner. California

Just finished it. Vikrant nailed it. The observations cut deeper than any prescription would have. ‘Improvement deferral is not a character flaw. It’s a cognitive bias.’ That one stayed with me. Vikrant isn’t writing from theory. He’s writing from inside the operation.

Mark Hiddleson

Author of Too of Pizza

Rounded out April by finishing Execution Under Pressure by Vikrant Neb. Really enjoyed Vikrant and the way he approached his book. Wrote very well, more like a conversation and very objective. Would definitely recommend!

Aaron Hatfield

Sales Director, Avrist

Just wow. As an industry leader in the 3PL space, this book opened my eyes. Execution Under Pressure doesn’t feel like a textbook. The operational insights are incredibly relevant, but what stood out most was the leadership perspective. It was a real eye-opener for me. One of the best books I’ve read in a long time.

Joseph Gilbert

Gilbert International

Probably one of the most honest books I’ve read on execution. A lot of it felt very real and relatable.

Ankit Raj

Warehouse Operations Manager

The structure of it, the outline, the concepts, the stories you brought in, the way you weaved it together it was pretty damn good. And then I sat down and read the whole darn thing.

Casey winans

WMS Consultant

I’ve been in this industry long enough to think I’d heard it all. This book proved me wrong. It put words to things I’ve felt but never been able to articulate it to words.

Brandon

Logistics Operations Director

This book made me realize how much I’ve been caught up in doing things without questioning if they’re even working. It’s not loud or flashy, but it hits you in a very real way. I found myself reflecting on my decisions, my habits, and the way I handle pressure. It’s rare to find something that feels this grounded.

Stephen Fields

Supply Chain Manager

I wasn’t expecting it to be so impactful. When somebody can truly identify with you, that’s when a book becomes something special. And that’s exactly what happened with me the book was excellent. When you read a story and you say, ‘Holy smokes, I’m going through that exact same thing,’ and then turn the page and think, ‘Oh my God, I’m going through this too that’s when you know the author has lived it, not just written about it

Stephen Siegel

President & COO, Freeway Logistics

I got your book and I’ve read about... I’m about halfway through and there are so many gems in there. It’s really as you described, like a conversation. And it’s applicable not just to 3PLs. I think it’s applicable to all warehousing...I’m like, oh, that’s exactly it yes, yes and yes. My reaction to it has been... my gut feeling is validated on a lot of things

Wendy Ieland

Logistics & Warehouse Consultant

Vikrant: Great job on Execution Under Pressure. A great read.

Jim tompkins

Supply Chain Thought Leader and Entrepreneur

“Just wow. As an industry leader in the 3PL space, this book opened my eyes. Execution Under Pressure doesn’t feel like a textbook. The operational insights are incredibly relevant, but what stood out most was the leadership perspective. It was a real eye-opener for me. One of the bestbooks I’ve read in a long time.”

Joseph Gilbert

Gilbert International

“Rounded out April by finishing Execution Under Pressure by Vikrant Neb. Really enjoyed Vikrant and the way he approached his book. Wrote very well, more like a conversation and very objective. Would definitely recommend!”

Aaron Hatfield

Sales Director, Arvist

“​​Your book slays my brother! There's a unique relationship between our two books. I am loving yours 100+ pages in. Improvement deferral is not a character flaw. It's a cognitive bias!”

Mark Hiddleson

Owner, Specialized Storage Solutions, Inc

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© 2026 Kurieta. All Rights Reserved.